This is one iteration of the Zest home page aimed at ecommerce brands. By speaking directly with corporate clients and people in charge of gifting programs, we learned that the biggest aches and pains on both ends of gifting revolved around the outdated and time-consuming process. So, I called it out directly in the subhead while nodding to the ease and automation of Zest in the headline.

I worked closely with the VP of Product to help craft website copy that concisely described the three products offered by Route for Merchants while still keeping a casual tone.

I came up with the idea for a more hands-on, interactive experience after it became evident that the short demo video being used by sales just wasn’t enough. The Drip Experience could be sent out to prospective customers so they could get a better understanding of what their own customers would experience — personalization, authentic recommendations, and (hopefully) undying loyalty.

Enticing top talent to your growing SaaS company is no easy feat. The careers page was an opportunity to highlight the people, culture, and goals of Drip both through copy and video.

What can a tech startup really be all about? It turns out that it can be about quite a bit, actually. Through every word of copy at Drip, I worked to remind readers that we are ultimately about helping regular people fulfill their dreams despite mounting pressure from the Amazons of the world. Sounds like a lofty goal, but I think it came through.