Your friendly neighborhood writer with the chops to bring your story to life.
‘Sup! I’m Liz.
I’ve lived a lot of life, but I’ll start at the part that matters most for actually getting a job.
I graduated from the University of Minnesota, Twin Cities in 2012 with a couple majors in hand, one for English and another for Journalism.
For more than a decade, I’ve been darn lucky to tell some pretty amazing stories. Whether I was working with a family-run aggregate company, an innovative foam tech business, or one of many ecommerce SaaS startups, my process has stayed pretty much the same: understand a brand’s goal, get elbow-deep in research, creep on trends in the industry, loop in some SEO, and clackity-clack on my keyboard.
I’m stoked for the stories I have yet to tell, and it’d be pretty neat if some of them were yours.
If you’re seeking an experienced content marketing manager, versatile copywriter, collaborative teammate, and kinda fun person with strong midwestern vibes, I could be your gal!* Holler if you agree.
I thought the ecommerce tech space had been a thoroughly explored frontier. With all of the tools and platforms and automated everything that’d come out in the past decade, I truly believed the industry was anything but the Wild Wild West.
Then the founders of Zest reached out to me as they searched for their first marketing hire and I learned that there was, in fact, an unturned rock in that arena — gifting. It’s an industry putting up huge numbers year after year, yet even household enterprise ecommerce brands were sending these massive customers through a dusty sales journey.
In a nutshell, Zest changed that.
I’ve never worked for such a young startup, but I was stoked to join the squad and spread the good word of gifting. Zest didn’t even have a website on my first day. But with a lot of care, research, time, and thought, I spearheaded content for the website, case studies, blog articles, social posts, emails, sales demos, pitch decks, one-pagers — get the gist? More than 50% of our inbound comes from our content, which is neat (if you ask me). If words need to be written, I’m the one lucky enough to do so for this SaaS company making waves.
My day-to-day was stuffed with writing, planning content calendars, managing campaigns from ad to demo, fostering the brand voice, building briefs for a team of freelancers, and hosting the occasional industry event.
I helped spur the startup’s content engine, grew organic traffic >900%, and created assets that appeal to modern DTC brands that want to give today’s shoppers a next-level post-purchase experience. My content ranged from in-app copy and push notifications to long-form blog articles, ebooks, landing pages, and all the copy goodies that attracted more eyeballs.
Experiences are priceless — especially when it comes to entrepreneurs vying to stand out online. As senior copywriter at Drip, I worked closely with a small team of designers and developers to help ecommerce sellers realize the power of communicating with real, live people throughout the entire customer journey.
“Marketing automation” sounds like something reserved for big online shops or tech whizzes, but the content my team created dispelled that myth and revealed its true accessibility.
Part of this journey included helping create an empathetic and human voice, rebranding the site and identity, and creating the copy to fuel entire campaigns from ads and email sequences to landing pages and site copy.
Leadpages was my first venture into writing solely for a high-growth SaaS company, and the rest is history. I learned a lot and it left me hungry for more.
My time was spent writing briefs, pitching content ideas, and working alongside a team of writers to push blog articles, emails, video scripts, and beyond to crush conversion goals and help even more small businesses.
*When am I not your gal?
If you’re looking for someone who plunks prompts into AI all day long, I am probably not the right fit for you. I take writing pretty seriously, and I think readers know when the words on the screen are disingenuous. (However, you can pry the em dash from my cold, dead hands.)
AI has a time and place, and I squarely believe telling important stories is not one of them.